UX LEAD
I design UX strategies that drive clarity, impact, and alignment across the product lifecycle. By embedding user insight, design operations, and cross-functional collaboration into the development process, I help teams deliver scalable, customer-centered solutions that meet both business goals and real user needs.
UX RESEARCH
I design and scale user research systems that embed actionable insights across the product lifecycle. By combining strategic frameworks, mixed-methods research, and operational rigor, I enable cross-functional teams to build evidence-based, human-centered products with measurable impact.
UI DESIGN
I craft intuitive, inclusive, and scalable digital experiences — from in-car HMI systems to mobile apps and branded platforms. My work blends user-centered strategy, visual precision, and systems thinking to deliver products that are not only functional, but emotionally resonant and future-ready.
DESIGN INNOVATOR
I turn ideas into impactful experiences by combining strategic design, creative problem-solving, and structured innovation methods. My work bridges user-centered thinking, business viability, and technical feasibility — enabling teams to move from exploration to evidence-based decision-making with clarity and speed.
EXPERIENCE
Over the last two decade I’ve created insight-led, human-centred experiences for a diverse group of clients including:
PROJECTS